COVID-911 Bulletin: New Feature Options, Resident Trends & an Exciting New Project!

This week’s bulletin shares recent trending insights from K4Connect communities and an exciting new content partnership for residents

April 8, 2020

We are continuing to push forward on K4Community enhancements that will support your teams, residents and their families during this time. This week, we collected a number of helpful, fully remote installation capabilities at free or low cost — reach out to us here to activate those options listed in the email bulletin. We also have an exciting new content series for your residents!

After the release of a number of enhancements and new features, we’d like to share with you how residents and communities have responded to these new engagement, connection and socialization options. We’re glad to see Members and staff teams finding these valuable and hope these takeaways provide insights into how your community can best leverage K4Community to support your residents today.

  • Residents are frequently reaching out to families – residents are leaning on K4Community communication features to stay in touch with family – in the last 30 days, resident to family messaging reached up to 5X the volume of the previous month’s average usage.
  • Hotlines are quickly providing value – Since we launched the hotline feature a few weeks ago we’ve seen 2,775 calls with an average of 200 calls per day. With this feature, front desk staff are saving time and residents and families are instantly up to date on the latest information. 
  • Events remain a top feature, but they’re going virtual – In a time when you’d expect community event creation to decline, instead, communities are getting creative with “virtual” and socially-distanced activities like Zoom Pilates and Spiritual Services, FaceTime Cafe, Doorway Sing-a-Longs and more. We’ve seen 1000+ new events created in just 10 days!

Bringing Joy to Residents with Laura Benanti

We are so excited to announce a partnership with Tony Award-winning Broadway Actress Laura Benanti and friend Kate Deiter-Maradei. Her Sunshine Songs project (recently featured on GMA) collects a vast variety of musical and theatrical performances from people all over the world who have had their art performances canceled due to the Coronavirus. From talented kids to professional musicians and opera singers, together, we are bringing the Sunshine Songs project right to your residents with K4Community.

We will be sharing more on when to expect the mini concerts soon and how communities can share it. In the meantime, check out the #SunshineSongs project for a sneak peek at the talent!

New Resources:

Direct support continues 7am – 9pm ET 7 days a week in addition to our 24/7 live answering service at (855) 876-9673 or Support@K4Connect.com if you have any questions.

In Service, With You

– The K4Connect Team

Navigating the Unknown: How Do We Get One Step Ahead of COVID-19?

“We know how to do this, we call it strategic planning, we just usually have more time.”

By: Cindy Phillips, Managing Partner, K4Advisors

April 7, 2020

I was talking with a colleague last week who runs a large CCRC and who has been in both acute and post-acute settings most of his career. I asked him, “Have you ever seen anything like this before?” He paused, and his response was “No.”   

It’s clear at this point in our COVID response that we are all in unchartered territory. Even the industry veterans, from LPN to CEO, are being tested like never before. It’s what I am struggling with right now as a recent operator myself, what advice would I give? Our leaders, in every setting, are being forced to make very tough decisions every day and often without much experience to guide them or time to fully assess the options. 

As our conversation continued, my colleague later added that the only parallel he could think of was his military experience. This fits the current narrative – the “War on COVID-19.”  

This war, a medical director recently said, is almost unwinnable. “Nursing homes have no way to avoid outbreaks – they can reduce the risk and increase the likelihood of delay, but it still is a roulette. Unless we get an effective vaccine or treatment, eventually almost every facility will have their crisis. More than 20% of their residents will die and another 20% or more will be much less functional for having been so sick,” said Dr. Joanne Lynn in her March 28 blog.

Can Reconnaissance Help?

This whole conversation got me thinking about what we could take from military practices to help in our response. The word reconnaissance emerged. 

Merriam Webster defines it as “a survey to gain information; an exploratory survey of enemy territory.” At the national level, that means looking at other countries and how this virus evolved.  For senior living, we have only to look at other communities who are getting hit ahead of us. Looking ahead to see the decisions we will have to make and give ourselves time, if only a few days, to prepare our response.

We’ve done it already with decisions on employee screening, visitation rules, end-of-life exceptions, staff return-to-work policies, communal dining changes, and policies on new admissions or move-ins, to name a few. 

So, what’s next? How do we prepare? 

My suggestion is to focus just one step ahead, spending time today working on the decisions for tomorrow. We know how to do this, we call it strategic planning, we just usually have more time. Here are a few examples of some of the hardest decisions likely on the horizon for many of you. 

Tough Decisions to Come

What if a family wants to take their loved one out of Assisted Living or Nursing?
“Moving an older adult from a long-term care center is risky and could have long-lasting impacts. The federal Centers for Disease Control and Prevention (CDC) does not recommend such moves,” said geriatrician David Gifford, chief medical officer of the American Health Care Association and the National Center for Assisted Living, in a recent AARP article.

It is happening already. About 28% of respondents in a survey from Skilled Nursing News said family members had removed a resident from a facility explicitly due to COVID-19 concerns. 

We’ve got to be prepared, so what education do we need to share with families?  How will we do that and what will your policy be if they insist? Beyond the normal paperwork or guidelines for a resident spending time outside your facility, do you need something else?

What happens when you get your first case of COVID-19?
Many are already dealing with this, but beyond the CDC guidelines on isolation there is so much more on plans for communication. How will we tell residents in our community, their families and then the media? Who will care for these residents? How will you deal with the anxiety that will emerge from your caregiver team? 

What conversations need to happen quickly if it’s a bad case of COVID-19?
Does this resident have an advanced directive? Will they be capable of making changes?  This requires that some sensitive discussions happen quickly. 

These resources may help: VITAL Talk and The Social Work Hospice and Palliative Care Network.

In a CCRC environment, will you admit an Independent or Assisted Living resident with COVID-19 into your Nursing center?

As you see in the Skilled Nursing News survey, 24% already have. Once you have a case, or if you’ve set up a specially isolated unit, this may become a reality. 

Even ahead of that, what will your policy be, at least with what we know right now? How will you explain this to the many stakeholders who will want to know the rationale?

How will we handle the first death (or even worse when the volume climbs)?
Start the conversation with your funeral home partners in your area. Are they prepared for a timely removal of the deceased?  Simple logistics of storage and who will be responsible for transport?  

Last Thought

And by the time I press send on this article, there will be at least five more key decisions that will need to be made and policies or guidance to be given to staff or residents. My message is to get ahead of it, even a few days before you are under the gun to make the call. And at the end of each decision is a “to-do” item around communications. At K4Connect, our technology, K4Community, provides a variety of reliable and scalable ways to do that.

 “In survival mode, our vision narrows. Reactivity replaces deliberation. Threat can help mobilize our attention, but when it comes to solving complex problems, we need our highest cognitive resources,” said Tony Schwartz in his recent HBR article.

Let’s use our best reconnaissance and stay one step ahead of COVID-19!


More COVID-19 resources are available on our dedicated COVID-911 Resource page, linked here.

Perspective: It’s All About the Why

A note from our CEO on personal motivation during trying times 

April 2, 2020

Periodically our Co-founder, CEO and Chief Member Advocate, Scott Moody, shares what he calls his “Moody’s Monday Musings” with the team, something he actually started at his former startup, AuthenTec (IPO, acquired by Apple, now the Touch ID). Often, the Musings will explore big ideas that can allow us to better serve our Members (senior living residents), hot takes on what’s happening in our industry, or insightful learnings from his entrepreneurial career. 

Now, especially as we’re all sitting in our own homes, is a time where feeling like part of a team can be challenging. What’s more, motivating yourself to keep pushing when the world and daily work can start to get overwhelming. Today, we’re sharing a part of Scott’s recent Musing in the hope that others can find some inspiration from his personal journey.  The outtake is actually a blog post that Scott published just over five years ago in a now-defunct startup news publication.


Blog Post, Dated March 17, 2015

Perspective: It’s all about the Why

It’s a nice thought, this idea of putting things in perspective.  People talk about it all the time, usually while trying to give you some advice.  But I recently found out a little trick to really help you put things in perspective, just have your doctor tell you,

“you have a brain tumor”.

That is what mine told me a few weeks ago and if you happen to be reading this the morning of March 17th (or the early afternoon), I’m actually over at the UNC Medical School having that tumor removed.  I’m in very good hands and am certain things will all work out, but I also thought it would be a good time to maybe share some thoughts – just given that very small chance that I might not be able to in the future.  Honestly, I simply did not want to regret not saying some things while I had the chance.  So, the good folks at ExitEvent* agreed to publish this little share about my own life and entrepreneurial journey, and maybe helping others along the way.

Although I now know that my tumor is not in the brain, but just pushing against it, and that the risks right now are more from the side effects of the operation than the tumor itself, it can still all be a somewhat disquieting, and yet introspective, experience.  On the other hand, even before knowing all the details and better understanding the risks, it was not something that really bothered me. I can honestly say I was never afraid or even anxious. The fact is that I have led a very blessed life, very. Loving parents, a wife (of 35 years this May) who is truly my soul mate, three daughters that I completely adore and even a career in which I feel that I left something behind.   Each and every one of those gifts, I know, were a gift of God and for which, no matter what happens today, or as a result of today, I am just so very blessed, so very thankful.

Yes, there are lots of things I’d like to do, but there is frankly nothing I want for.  I never had a bucket list, since it always seemed that was about me. I don’t watch shows that highlight fancy cars or houses, because I am afraid I’ll want those things.  And I don’t want to want. Yet there are things I would like to do. To walk my oldest daughter down the aisle this November. To take K4Connect and K4Life to the next level, to truly make people’s lives better (K4, by the way, stands for Katherine, Kelsey, Kristin and Kourtney, my wife and three daughters).  To help entrepreneurs in Africa, particularly in Rwanda, by way of First Talent Ventures. And yet, if it is my time, then so be it. 

But I did not always think that way…..

For when I was a young man, it was all about being successful, all about being rich, all about me.  When I graduated from college, I was out to prove myself, leave behind a legacy, that legacy defined by wealth.  You see, when I was younger, my parents fell on hard times. I can remember my parents driving miles just to go to the grocery store, simply so people they knew would not see them using food stamps.  My sister and I often had to wait outside while my Mom paid, time and again coming out wiping tears from her eyes. I can remember when my Dad first lost his job, he pretended to go to work for months, too embarrassed it turned out to tell my Mom.  Now, make no mistake, I had exceedingly loving parents, they just fell on hard times. But sometimes being a poor kid can leave little scars and I had every intention to wipe those scars away. Riches were my cloth.

And then Katherine’s grandmother, Mary Brugh, died…

                                            and everything changed….

I was in my late twenties and doing well, rising up at the company where I worked and had even recently been named the Co-chair of a Joint Chiefs of Staff study on ramping production capacity in a military crisis.  A pretty big deal for a young man. I figured I was on my way. However, just before a big meeting out in California, we found out that Mary Brugh had passed away and the funeral was scheduled at the same time. Katherine told me I didn’t need to attend, but I thought it was important to be there.  Mary had been in a nursing home for a number of years and I wanted to be there, not only to support Katherine and the family, but I figured I could help at least fill up a pew or two. I went to the meeting, but left early and arrived at the hotel, in what seemed to be in the middle of nowhere, late the night before the funeral. 

The next morning we went to the service.  I can remember walking into the room where the family gathers beforehand (this was my first funeral for a family member, so it was all new to me).  It surprised me how many people were in that room. It struck a small nerve, for someone who I thought was lonely, who might not have many at her funeral, that room alone could fill half the church.  And then we walked into the main church, which seemed to me to be an exceedingly large church for the middle of nowhere – and it was packed. And that struck a very big nerve. Personally, for me, it was a God moment, one of those many times that He speaks, but one of those rare times that I actually listen.  It amazed me that all these people had gone out of their way to pay their respects. It was then that I realized that Mary Brugh, who I thought was this little old lonely lady that somehow I was gracing with my very presence, had, in reality, touched more people in her life than I ever could no matter how wealthy I became.  Mary was certainly not a wealthy woman and I’m pretty sure you never heard of her, and yet, she made more of a difference in more people’s lives than I ever could, not by focusing on herself, but on others. And it did not stop there, or even then, for every person that Mary had touched in her life, they had, in turn, touched others – and continue to do so.

And while she may not have known it, there can be no doubt that Mary touched me.  I knew then that this life had a purpose well beyond simply the accumulation of things or wealth.

I went back to work that next Monday, but for different reasons.  And that next weekend, for the first time, I spoke to Katherine about having children, later to be blessed with our three loving daughters (well, if you discount a few of those teenage years!).

So maybe here’s a little secret, this idea of putting things in perspective,

It’s all about the why.

I know my personal why, grounded in my knowledge that all the blessings I have had in life are only possible through the grace and love of our Lord.   Of course, I know I have not always been as thankful as I should have been, or gracious, or thoughtful and the Lord certainly knows that I have never been patient (as does anyone ever in line in front of me at a Starbucks!), but until that funeral somewhere in the western part of Virginia, I did not realize it was not about me.

OK, so maybe your “why” is different, but for whatever your personal why is, you need to know this,

It’s not about you.

And so what does all this have to do with being an entrepreneur you might ask?   In my thinking, it all starts with the “why” and if you don’t get that right, at least at some point, I doubt you’ll get the rest right.  Of course, one can easily argue that is not true, plenty of folks that really did not care about the why, beyond themselves, have done quite well.  That may be true, but when that doctor tells them they have a brain tumor, I wonder if they feel it was all worth it, I wonder if they really feel they made a true difference in the world.  And to me, whenever that end comes, that is far more important.

One more share, that even for the most cynical or selfish of us, just go spend some time in the Cancer wing of UNC, or any hospital.  There you see these little children running around, their parents seemingly all stressed since their kids are causing such a raucous. If you’re a parent you know what I am talking about, you know that feeling.  And then you realize that their child is bald, bald from the chemo treatments and that the parents are living a stress that you will never contemplate. Perspective.

In closing, let me offer this.  For me, whatever happens today, I’ve always liked this quote from that great biblical scholar, Dr. Seuss:

Don’t cry because it’s over. Smile because it happened.

Distancing Physically, but Not Socially

Tips for families and friends with quarantined loved ones in senior living

By: Lindsay Levesque, Customer Success Manager 

March 31, 2020

During a time of uncertainty, senior living operators are looking to a variety of ways to keep their residents engaged and positive. By now, we’ve all seen the viral posts of grandkids visiting outside of the window and even impromptu performances for senior living residents who are quarantined inside — making the decision to lock down a community during COVID-19 and prevent families from seeing their loved ones is not a decision taken lightly. Sustaining resident communication with family and friends outside of the community is essential to resident well-being during this crisis and operators have quickly pivoted to alternative ways to build and maintain these connections.  

The K4Community Family App does just that.

It allows for a secure, cost-free connection to those that matter most. It keeps families connected to their loved ones and allows for direct updates from the community operations team ensuring families are constantly informed.  

Now, more than ever, we are seeing the K4Community Family App fulfill its purpose.  Whether families prefer sending a quick message to say, “Hello, I’m thinking about you”, or opt for a more personal connection through a video chat, there are multiple ways to connect with loved ones from the comfort of their homes.  


The best way to cheer yourself up, is to try to cheer somebody else up.” — Mark Twain


To help families get the most out of these features as circumstances in the world continue to evolve, we’ve created some helpful tips to keep resident interactions consistent and even have a little fun:

  • Consider scheduled calls so your resident family member knows when to expect you. This gives them something to look forward to and prevents anxiety associated with unexpected behavior, specifically if they’re more familiar with routine and structure. 
  • Opt for a change of scenery, showing your loved one a piece of nature or the outdoors. This is particularly important for residents who are isolating in their apartments.
  • Remind them of particular Alexa features.  Other than the enhanced communication functionality such as the COVID hotline, an Alexa can also help lighten the mood by playing music or sharing jokes.
  • Reminisce on a favorite memory and use video chat to share old photos or other memorabilia from home.
  • Include your little ones! While the kids are at home, don’t forget to include them in video chats! They bring a particular spunk to the day and sharing that energy through a video chat can be contagious.
  • Don’t forget to take things one day at a time, prepping for the future when it’s unknown can be frustrating. When you’re in your golden years, it’s all about the journey. Today matters.

When working in the field, it was often said to me that it means so much more to be able to see mom, rather than just hearing her voice.  It is hard to explain exactly what it is but, it’s definitely easier to be empathetic when you can see the other person’s emotions. As a family member of loved ones in communities, I now understand that feeling, too. When something as simple as checking in on mom or dad isn’t so simple anymore, being able to experience their expressions through a video call is incredibly valuable.

Finally, I’d like to share a personal note, below. This was provided directly to us by one of our member’s families on the true value behind a simple engagement. 

While I Love my Bride Linda and will miss seeing her each day, I applaud your decisions and without reservation, support then. You are in my prayers as you follow the guidance of our most Holy Father..

P.S. I hope you will continue your willingness to allow us to talk to our Loved ones on the telephone.  I was able to hear Linda’s “giggle” during my call to her today. It meant the world to me. – A K4Community Family


For more COVID-19 resources, visit our landing page at K4Connect.com/COVID-19.

4 Tips to Mastering Digital Communications in Senior Living with K4Community

Best practices for leveraging digital communications methods during COVID-19

By: Michelle Harper, Director of Growth – Southeast

March 30, 2020

In your communications, marketing or activity roles, you are constantly thinking of creative ways to better communicate and engage your community’s residents, their families, and your team. During the COVID-19 outbreak, digital communications play a key role in communication both within the walls of your senior living community or organization and beyond.  

Here are four tips you can use to drive engagement with effective digital communications using K4Community.

Tip 1: Leverage Existing Resources

From hundreds of predesigned templates to auto-updating widgets, K4Community puts the tools to create engaging content at your fingertips.  

Last week, K4Community launched a set of 11 slides and 5 editable templates including:

  • Health organization-certified COVID-19 information
  • Prevention techniques
  • Revised visitation policies

We’ve also curated 10 helpful PDFs with various COVID-19 related information you can download and use. 

 In addition, LeadingAge has a full page dedicated to Coronavirus Resources including additional WHO and CDC resources along with media and family communication tips and templates.

PRO TIP:  Intermingle COVID-19 resources with other community content to create a balance focused on educating.

Tip 2:  Less is more for Digital Signage

When creating content for digital signage take the billboard approach.

Much like drivers have to consume and process the content on a billboard as they drive by, digital signage slides automatically rotate giving residents a limited amount of time to view the great content you created. Create slides that are simple, legible, and quickly understood by your residents.  Pare down the amount of information on each slide.

Example: K4Community has a number of COVID-19 resource slide templates, some of which are editable.  

Here is one of the slides with relevant content on how to cope with stress during the current COVID-19 crisis.

In this example, we renamed each bullet: Tip 1, Tip 2, etc.

PRO TIP: Optimal font size = Oldest person’s age divided by two.  If the average age of the residents in your community is 90, the text size on each slide should be > 45.   

Tip 3:  Timing is Everything

Whether it is residents, families visiting your community (after the crisis has passed) or future residents touring your sales model, different viewers read and consume digital signage content at different paces. K4Community lets you modify the slide duration based on the content and viewer.

How long should the slide duration be? Well, if you are following Tip 2 above, then the default of 15 seconds should work for the majority of your slides. That said, here is a good way to confirm the default timing works.

  • Click the Preview button for the slideshow you are editing 
  • Close your eyes
  • Count to 3
  • Open your eyes 
  • Read the slide content out loud (including the title, any call outs, etc.)
  • Time how long it takes you to read the entire slide
  • Then double or triple the time based on the intended audience and digital signage location

The Slideshow module in K4Community allows users to set custom times for each slide to display. For instance, you may want a weather slide to only show for 10 seconds, but a slide showing today’s lunch special to display for 20 seconds. K4Community makes this easy.

Keep in mind where your slide shows are displayed (Independent Living, Assisted Living, Memory Care), who the intended audience is and modify the slide timings to best fit the viewers.

Tip 4: Reach Them Where They Are

Family and friends always welcome proactive communication, especially during a time of uncertainty and stress. 92 percent of American adults now own a Smartphone and communities have a more efficient way to communicate news and resources to family and friends.

Publish the latest community information and resources to the K4Community Family App. You can use the general resource folder or create a folder strictly for COVID-19 information. This would allow you to “unpublish” the entire folder post the current outbreak vs. resource by resource.

This provides a quick way to proactively share information and updates with family members.

Digital communications are an effective way to inform, educate, and increase awareness. Following these tips can help communities create dynamic digital content that drives engagement as teams and residents continue to navigate the communication impacts of the Coronavirus.


Be sure to check out all of our COVID-19 resources on our COVID-911 initiative landing page.


Interested in seeing a K4Community demo? Reach out to our team, here.

Caring for the Caregivers – Using Personal Touch Even While Social Distancing

Simple ways senior living leadership can motivate and support teams

By: Cindy Phillips, K4Advisors Managing Partner

March 27, 2020

As this stressful situation continues to escalate, all the staff on the front lines are reaching deep to press through fatigue, fears of getting sick or passing it along to loved ones, or just the personal impact the stress has on their bodies and minds. 

As leaders, we are trying to share praise and thanks – I am seeing many kudos, shout-outs, Facebook posts, gifts to employees, etc. All of these are terrific, however, now they may need a more personal touch from their leaders (metaphorically). 

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou

I believe the best thing leaders can do to ensure gratitude really lands, is to personalize it. Try this – put a daily reminder on your phone, and before you stop work or leave for the day, take 10 minutes to make 2-3 personal high-touch connections with your staff. 

How? 

  • Use their name – customize the message to them directly
  • Mention something they are sacrificing right now to be at work
  • Recognize a recent completed task or work item they accomplished

And equally important, make sure they will see or hear your message.

  • Share it via phone call, text or short email
  • If you are still in the “in-person world” (like my friends in healthcare and senior living), drop off an old fashioned card, leave a post-it note on their work screen or simply a walk by as you leave for the day. 

Honestly, they won’t care that it is perfectly spoken or written, but they will care that you recognized them!

COVID-911 Bulletin: Video, Voice & Resident Check-In

This week’s bulletin introduces video calling best practices, additional Alexa capabilities and new visual experiences for residents

March 25, 2020

We know new challenges are surfacing as impacts of the Coronavirus continue and we remain dedicated to helping you and your residents get through this. We have collected a new actionable list of K4Community best practices you can immediately implement to support residents and your teams.

This week’s updates include:

  • Video Calling – how communities are getting creative with devices and the K4Community video chat feature to keep residents connected with families (like scheduling video chat appointments for residents without personal devices or who may need more assistance)
  • Alexa “Call My Neighbor Feature” a new resident-to-resident direct dialing feature through resident Alexa devices
  • Add Resident Check-In at No Cost – to assist communities with stronger visibility into resident awareness, any community with existing K4Community Smart Home can turn on Resident Check-In at no cost
  • Visual Resident Experiences – all communities with the K4Community App and Dashboard now have a preloaded playlist of a variety of digital experiences and at-home activities to keep residents engaged while in isolation

As a reminder, if you’d like to reference our former bulletins of best practices, they can be found in the Support Center COVID-911 Resource Folder, along with a number of other helpful articles specific to managing COVID-19.

As always, we are here to support you. Please do not hesitate to reach out — we are directly staffing support lines 7 am – 9 pm ET 7 days a week in addition to our 24/7 live answering service at (855) 876-9673 or Support@K4Connect.com.

In Service, With You

– The K4Connect Team


Here are this week’s best practices for existing K4Community features and new updates made available to all K4Connect customers. Please reach out to K4Connect Support with any questions:

Video Calling

Video chatting friends and family is available through the K4Community App and we encourage communities to remind residents of this communication feature. The “Invite Contacts” feature also allows residents to invite people outside of the community to their personal directory for voice and video chatting. For residents without a tablet, mobile phone or PC, some communities have also offered times for those residents to schedule video chats on shared community devices.

The Family App is also available at no cost, allowing unlimited video calling with friends and family.

Alexa “Call My Neighbor” Feature

All customers now have resident directories available to access via Alexa voice calling. This feature is another way to keep residents connected, while separated, dialing their friends with the simple command like, “Alexa, call Roger Smith.” This feature has been automatically uploaded to communities that currently have K4Connect supported Alexa devices, using the existing community resident directory list. 

No-Cost Resident Check-In

Our digital Resident Check-In solution is delivered through our smart home devices, like smart (motion) switches. Any community equipped with K4Connect smart home capabilities now has the option to turn on the Resident Check-In solution at no cost for the next two months. This automated feature can augment the manual well-being checks for staff teams that are now at an even higher volume. K4Community Resident Check-In is accessible via desktop, as well as mobile devices to support teams as they are on-the-go.

Please reach out to K4Connect Support for details on activating this feature. 

YouTube Resident Visual Experience

As visitation restrictions continue and community programming is reduced, or in most cases is canceled, there are creative ways to keep residents entertained and stimulated with your YouTube Playlist feature in the K4Community App. We have curated a list of visual experiences residents can enjoy at-home, from world tours and landscape drives to easy fitness routines. A few categories we’ve curated include:

  • Bring the Outside, In: Walking museum tours from around the world, airplane flyovers of global destinations and relaxing landscape scenes
  • Keeping Active: Easy, at-home fitness videos for older adults
  • Calming Wellness Routines: Guided meditation and soothing scenes
  • Movie Night: Free, full-length classic films


Have a best practice to share? We’d like to hear about it — share your feedback with us, here.  

11 Ways Senior Living Staff Can Combat the Impacts of Social Isolation on Residents During COVID-19

A roundup of ideas and recommendations for senior living teams to consider during extended periods of resident isolation

March 24, 2020

By: Cindy Phillips, K4Advisors Managing Partner

I am not going to start this blog with some list of statistics about seniors and the effects of social isolation, everyone in senior living already knows this well. And now we know how it feels ourselves as we separate from our co-workers and loved ones, unable to enjoy the normal freedoms we are accustomed to. It almost sounds like the emotions of retirement or moving to a long-term care facility?

I recently joined K4Connect, after retiring in 2019 as Executive Director of a large not-for-profit CCRC in Pennsylvania. Relegated to a spectator right now, I am so proud to watch the incredible job the industry providers are doing to protect the physical health of their residents and staff. Kudos to all of you!

I feel like we’re in the second phase of response now, as many of you work to define some new and creative ways to address other dimensions of wellness, specifically the mental and social well-being of residents. Considering all of the activity cancellations and the increased restrictions on dining, we must put as much effort into combating the long-term anxiety, fatigue, and depression that will come with this pandemic.

Let’s jump right into what we can do to help design a new “normal” for your community members. I will offer some ideas through the lens of Dr. Bill Thomas’s three plagues faced by elders as defined in the Eden Alternative philosophy. 

This philosophy has always been a grounding point for me and seems especially relevant during this difficult time:

Loneliness

1- Connecting residents to family & friends – Activity and social services teams, do continue to be creative with helping residents use their own devices to do “virtual visiting” with Skype, Instagram, Facetime, Duo, or What’s App. Also, learn from other community best practices, like several K4Connect operators that are rotating shared devices for residents without personal devices, or who may need additional assistance, to use our Video “Chat” feature to connect with loved ones.

2- An idea to improve resident-to-resident connection – Use those volunteers you had to send home to call and/or write letters to residents living in Assisted or Healthcare (Who doesn’t love mail?!). Calls could be to interview them, maybe even for a spotlight newsletter article for a collection of feel-good stories to share with community residents and family members. If your volunteers are also residents, what a great activity to foster more connections through this effort.

3- We all love to look at photos – Pull out some old ones or create a new project! Teams can still involve residents while maintaining isolation protocols, like making a “big card to my neighbors” and having a staff member take photos of individual residents sharing their sign or card. K4Connect-enabled communities can easily share through the Resident App, Digital Signage or TV insertion channel.  

4- Leverage our older adult’s affinity for our military – Have residents write letters to service men and women, or even their own family members deployed around the world. Capture the activity in photos and share on your social accounts to show how your community is finding ways to stay creative and engaged.

5- We know residents get very attached to their caregivers, servers, housekeepers, landscapers and maintenance workers – In a time when only essential staff is allowed in resident areas, find ways for them to be seen in some other way. Let residents see they are okay; this is another opportunity to leverage photo-sharing through Digital Signage and directly in the K4Community Resident App.

Helplessness

6- Interactive content such as relaxation or music via Alexa Voice or the K4Community App – We’ve made this one easy for K4Connect communities and it is such fun! Through the YouTube playlist feature in the K4Community App, we have curated and preloaded a playlist of more than 50 videos residents can enjoy via the application, including landscapes, classic films, music performances and world museum tours. Residents with personal Alexa devices can also access a number of entertaining content.

7- Enabling access to a community Hotline of information via telephone or Alexa voice command – Providing more sources for your community-specific information and can help curb worrying about what the news anchors and reporters are sharing about the global crisis that might not apply to them. We have offered this free service for K4Connect customers and made the hotline accessible via resident Alexa devices.

8- Reminding ourselves that helplessness is often about “lack of choice” – While in our limited mode, let’s try our best to give options for meals, activities and daily routine to give residents a variety of even simple things to look forward to.

Boredom

9- Never more thankful for TV – Take advantage of free streaming content and movie replays that are being made available. YouTube streaming through SmartTVs is another helpful tool; you can live stream wellness classes, spiritual services, or life-long learning classes on devices or on TV.

10- Virtualizing game activity – Can you play bingo or have a scavenger hunt in virtual ways across your campus? Each community is unique, but I have no doubt you can find creative ways to involve your residents in friendly games and competition. Alexa has a variety of 1-1 games residents can play, as well as trivia or reading a story. For K4Community deployed Alexa, we have uploaded a number of new games including Guess the Price, Twenty Questions and Who Wants to be a Millionaire.

11- Find new routines – If this truly lasts “months” we need to create an environment that feels like the “old” way of life. We should still build calendars or newsletters for daily or weekly activities, movies, etc. Keep publishing menus, albeit limited, as we know that is an important part of everyday life in senior living.

I know under normal conditions, you all would have the energy and time to think of all these ideas, but this blog was meant to jump-start your thinking or spark even more creativity. Let’s not let this virus ruin the good work your activities, wellness, nursing, dining, spiritual care and therapeutic recreation teams do every day to improve the quality of life of older adults. 

If you have technical questions or have additional ideas to share, our team at K4Connect is here to help – call us at 855-876-9673 or reach out to support@k4connect.com. We’re here to serve!

10 Printable COVID-19 PDFs

We’ve curated 10 helpful PDFs with various COVID-19 related information communities can share either as printed materials and signage or digitally through the K4Community Dashboard and App. Simply click to download the file and share as needed.

Communications, Technology, and COVID-19

Our Commitment to Those We Serve

At K4Connect, our mission, in fact, the very reason for our founding, is to serve older adults, including the residents of senior living communities.  That has never been as important as right now as the world faces up to the unprecedented challenge of the COVID-19 virus.  Yet, even at its best technology can only serve as a way to help and augment the heroes on the front lines, the staff of all our customers. To that end, we have already been working closely with our community partners to accelerate community-wide communications, increase resident accessibility to the latest information, build communications to family members and implement monitoring solutions for the communities with Smart Home technologies. 

Starting last Friday, we began publishing a weekly “COVID-911” Bulletin focused specifically on how technology can be used to help serve residents, improve communications and reduce stress on team members.  We will continue to publish the Bulletin weekly to our customers. Moreover, we have added a COVID-911 section to the K4Community Support Center that is available to all our customers that includes actionable how-to guides and information about each of the items in the Bulletin, as well as best practices employed across other communities that are leveraging technology in these trying times. 

Yet, we are not stopping there. Several days ago, we began to pivot our development efforts specific to capabilities that our customers could deploy and leverage during this crisis. For example, for those already using our Amazon Alexa voice capabilities, we have added a direct hotline for residents to ask for the latest update via a pre-recorded voice message from the community. In the end, the focus of these capabilities is to help residents and families stay informed, and safe, while allowing staff to focus on other important issues in the community.  Additional voice, application and other new capabilities will be introduced soon and shared in future bulletins. 

Last, one service we have always offered is our “Virtual Staff” feature. If community residents or staff have a question, they can simply call us – directly and (as always) at no cost. Our K4Connect Advocates are now directly staffing our support line 7 days per week from 7 am to 9 pm ET, with continued live answer support 24-7.

In the end, we are here to serve. I can tell you the entire K4Connect team is working tirelessly along-side the heroes on the front lines to serve those most vulnerable. 

It is our mission.  It is the reason we exist. 

In Service, With You…

F. Scott Moody, CEO & Co-Founder K4Connect