“As the pandemic closed the doors of senior living communities, residents turned to technology.“
By: Natalie Jones | Director of Marketing & Communications, K4Connect
July 1, 2021
The pandemic brought immeasurable challenges to people around the world. How do we get the information we need? How do we stay connected to people while in quarantine? How do I stay active and social?
Now, think about asking yourself these questions as an older adult. There is no doubt this demographic was hit harder than most by the impacts of the coronavirus. But, what we also saw was an inspiring shift in how older adults turned to technology to overcome many of these challenges. Particularly in senior living communities, residents leaned on technology to maintain personal connections, stay up to date on the important information and find creative ways to virtually socialize and connect.
We recently released our Summer 2021 Insights Report, “Trending Technologies To Navigate Life and Work In Senior Living During and Post-Pandemic,” that explores this very topic. We found that residents were leveraging various types of technology to successfully navigate daily life in their communities. Check out the infographic for highlights of the report, and head to this webpage to download the report in full.
K4Connect Co-Founder reveals how the senior living operators’ views on technology have changed since the arrival of COVID-19.
July 1, 2021
By: Danny Sullivan
Agetech company K4Connect this week unveiled a new report, based on a survey of staff and residents in senior living communities, which highlights the growing importance of technology in the sector. In particular, the report highlights a growing demand for those technologies that keep older adult residents and community staff connected, engaged and informed.
With the terrible impact of COVID-19 still being felt across the country, K4Connect’s report states that technology is a “universal tool for both residents and staff members to maintain and expand personal connections, better manage daily life in a community setting and increase operational efficiencies.”
Longevity.Technology: It’s common knowledge that older people have been disproportionately impacted by the pandemic – not only are they most at risk from the virus itself, but they are also more likely to be impacted by factors such as isolation. We caught up with K4Connect co-founder and CEO Scott Moody to learn more.
When we first spoke with K4Connect last year, COVID-19 had not yet been declared a pandemic. Now, 15 months later, it’s clear that the period has been as challenging for the company as it has for many other businesses, not only due to delays in deployments, but also in terms of seeing the impact on the older demographic it ultimately serves.
“As a society, we were slow in the response to COVID,” says Moody. “And I do think part of that was because it was impacting a part of society that we don’t think about as much – older and less healthy older adults. And we will need to manage our way through that impact for a while. When they talk about COVID’s ‘long tail’, I think that’s particularly relevant in senior living and older adults.”
Technology for living
But, while COVID-19 is still clearly an ongoing concern, Moody is optimistic for the future.
“Now everybody’s really talking about the impact COVID is having, and what permanent impact it will have,” he says. “I think the silver lining could be that older adults are recognised as an important demographic that we need to think about when it comes to technology. And not just health technology, living technology too – engagement, video chat, and all those things that just help you live life.
“Prior to COVID, technology in senior living was seen as a ‘nice to have’ but I think that’s now become a must-have. If you think about the technology adoption curve and ‘crossing the chasm’ – the chasm in this sector has been obliterated, there is no chasm – if you’re not thinking about tech then you’re in the dark ages.”
Integrating communications technologies for seniors is a key component of K4Connect’s platform.
Moody believes that K4Connect’s approach of unifying technologies under a single “operating system” for senior living communities is well positioned to capitalise on this shift towards technology.
“There are a lot of great technologies out there and technology companies are paying attention to this market,” he says. “But they’re pursuing the market the way they pursue all markets. Whether it’s a device or an app or a system, they’ll pop it in your lap, and leave and you to figure out how to use it. They’re disparate, their information is siloed, and they’re not even necessarily designed for an older adult. So I think a lot of people are looking at these technologies, and thinking ‘Hey, this is great, it could really be helpful, but we’re overwhelmed.’ And that’s where we come in.”
Demand on the rise
The company’s lead product, K4Community, brings together a wide range of smart products for residents, staff and operators in a single, simple interface. And things have picked up as operators start to look beyond COVID again.
“Demand has definitely gone up – our revenues have doubled in the last three quarters,” says Moody, while admitting that the sector also faces challenges. “Occupancies down, so budgets are tight, and there are significant staffing challenges – technology people are in high demand.”
The budgeting challenges at its target customers mean that K4Connect has adapted its strategy a little, so the company will also now do smaller installations of single technologies as well as its full platform.
“Some people are only looking for one thing, like an app, or voice, or digital signage, and so we will now do that piece,” says Moody. “Our real value add, though, is where you’re integrating a lot of technologies in a community, or you want to integrate all of your communities.”
In addition to rolling out more integrations and improving workflows to benefit both residents and staff at senior living communities, K4Connect is also looking at ways to leverage the huge amounts of data to which it has access.
“We don’t sell the data, we don’t own the data, we don’t advertise to our members – we’re there to serve them – but at the end of the day, we could use this data to help improve their lives,” says Moody. “For example, if the platform detects you’re not sleeping well because you’re moving around a lot at night, then it could recommend lowering the temperature a few degrees at night and then warm it up in the morning – and the platform controls the thermostat. Because you often sleep better at a lower temperature, and if you sleep better, you will be healthier. And if you’re healthier, you are happier.”
Targeting aging in place
Earlier this year, K4Connect announced its participation in the 2021 REACH scale-up programme run by the National Association of Realtors. This is an indication of the company’s future plans to focus on bringing its technology into the home environment and the growing “aging in place” market.
“We want to get into the home, but we want to do it in the right way,” he says. “You’ll see us moving into that area this year. I’m particularly interested in serving those that are underserved, both technologically and economically. People are retiring with a lot less money than they used to, and so we need to think about how to serve those people, on a personal level, but also a societal level.”
K4Connect’s Insights Report shows how technology is a universal tool for both residents and staff members of senior living communities to maintain personal connections, better manage daily life in a community setting and increase operational efficiencies.
July 1st, 2021
By: Kathleen Steele Gaivin
Technology proved to be a lifeline for staff members and residents alike during the challenges of the COVID-19 pandemic, according toa newly released survey by K4Connect.
“As COVID-19 shut the doors of communities and those living and working inside were met with near immeasurable challenges, technology quickly transformed from an amenity to a necessity,” according to a report of the results.
According to the report authors, more than 40% of the staff members surveyed estimated they saved more than 50% of their time per month with innovative technology. This reportedly lessened time spent on redundant tasks and allowed more time for resident engagement.
Technology was truly a boon that allowed staff to present virtual events for otherwise isolated residents, participants said.
“Even late in the pandemic from November of 2020 to March 2021, the number of virtual events created by staff increased by 134%,” according to the report.
About a third of the communities surveyed said they implemented a resident engagement app as well as a companion engagement app for friends and family outside of the community. A fourth of the communities deployed new voice technologies over the course of 2020.
Technology also has been shown to be a driving force in occupancy, K4Connect said. More than 80% of those surveyed indicated that offering technology as an amenity tended to improve occupancy rates.
